We have an exciting new client announcement to make! The Los Angeles Times is launching a citywide food festival, Food Bowl, which will take place throughout the month of May and we get to be a part of it all.
Last night was the announcement and launch event at Spring Restaurant in Downtown Los Angeles with LA Times notables including Pulitzer Prize winning critic Jonathan Gold, Food Editor Amy Scattergood, Test Kitchen Director Noelle Carter and Deputy Editor Jenn Harris. The food at Springs was delicious and just a small taste of what’s to come from the numerous restaurants participating in Food Bowl.
The festival will bring together the best in local dining experiences while promoting social awareness about food waste and hunger. It is LA’s largest culinary event to date and will include special programs with internationally renowned chefs during rare US appearances such as Massimo Bottura, chef-owner of Osteria Francescana in Modena, Italy, and founder of Food for Soul; Fergus Henderson, chef and founder of St. John in London; Rosio Sánchez, chef-owner of Hija de Sánchez in Copenhagen; and Magnus Nilsson, chef at Fäviken in Sweden, with more to be announced.
The Times Food staff – Pulitzer Prize-winning critic Jonathan Gold, editor Amy Scattergood, deputy editor Jenn Harris and Test Kitchen director Noelle Carter – will curate and host signature events during the festival. Building on the success of The Taste and its many food and beverage events during the year, The Times will turn the focus onto the inventive kitchens, welcoming dining rooms and pop-up eateries that bring people together over good conversations and great meals.
The centerpiece of Food Bowl will be Night Market, a bustling outdoor dining experience, held at Grand Park. Inspired by the global street food scene, Night Market will include 50 restaurants and food trucks, drinks and live entertainment each evening May 10-14. Through individual programs with restaurants, chefs, bars, coffee shops, food trucks, hotels and markets, the Food Bowl schedule will include hundreds of events May 1-31, including over Memorial Day weekend.
Food Bowl will support food access, sustainability and waste reduction through direct donations, raising awareness and third-party initiatives. The schedule of events and charity partners will be announced on Saturday, April 1. To stay up to date on L.A. Times Food Bowl, visit lafoodbowl.com and connect on Facebook, Twitter and Instagram @ LAfoodbowl (#LAfoodbowl).
It’s going to be an amazing and tasty month! We can’t wait!